E-commerce Coffee Shop with online ordering
Brown Dog Coffee Co
Buena Vista, Colorado’s local roastery provides homemade bakery, breakfast and lunch items, crafted espresso drinks, teas and traditional coffee. They also offer a host of house roasted coffees that are available online and in their store.
The challange:
Update the existing website with an existing logo to create a more user-friendly experience for mobile users to purchase through the online store and order to-go items from the physical shop.
The solution:
Using an updated theme, to add custom content to focus on ordering to go as the front and center item. It’s listed in many places for easy access and simple navigation. Customers can sign up to order again and the online ordering process is streamlined through a third party. The color scheme remains the same to maintain consistency and the typography was simplified for allow easy reading.
Dynamic Front page content
The client wanted to focus on the “Order to go” option. Our user experience ensured many options for viewers to find this option available on each section of the site. Each section below that is dynamic content from blog posts and post category content that can be specified to show relevant things to the season: recipes, local events or the latest shop specials.
It was important that this could be done with little effort to the business owner with the greatest visual impact for their customers. Online shopping has grown 97% over the past year with especially large growth in coffee bean sales.
Tying this into social media content that also dynamically updates adds ease to the business while maintaining fresh content for the customers. Customization, tailoring and specialization is critical for small business online presence.
