Dr. Jeffrey Lant’s “Rule of Seven” states that you must contact your buyers a minimum of seven times in an 18-month period.
Branding and logos are important to help your audience grow to trust your image. The brand identity is the most important first impression of your business. The more a person sees it, the more it sticks in their memory. And if someone remembers your brand and logo, they are more likely to utilize it. Take your time to really consider what you want to say with this logo image. The first impression needs to be memorable. Simple, powerful and unique images catch the viewer’s eye and helps engage them to find out more about your business. The human brain can process images 60,000X faster than words. This is why most businesses select visual branded logos (Nuanced Media, 2014)
Are you ready to create your custom logo design?
Find some inspiration from other custom logo designs we have done in the past. Find an idea that adds elements together to create something larger than the sum of it’s parts. For instance, Freedom Doula has a feather light protection around the name. Shaped like a fetus in the womb, protective and delicate, but showing strength and peace with one simple image.